Joris Noordenbos is a director with a taste for food films and a keen eye for story driven commercials featuring kids. He feels as comfortable around technical slow-motion close-ups of food and liquids as he does directing actors. His trade is to combine food shots and human emotion into joyful, light-hearted and authentic content.
“I find nothing more fascinating than people! I love to tell a story through a characters eyes and make the audience feel something through the emotions of the people on screen.” Joris is an expert in directing actors, always getting believable, sincere and moving performances from his cast. His specialty is working with children.
Joris other passion are food films, because he loves to create images that tickle the taste buds. “I seek to create luscious and rich films that play with your senses far beyond your eyes. I want you to forget your watching film, because you feel your mouth water and you can almost smell the food you’re seeing.”
To achieve this, Joris always starts at the basis: ingredients. Because every dish, even the ones never eaten and just shown, start with the purest and most beautiful ingredients. After that, Joris takes a holistic approach. Because as important as the food, is what is around it: the plate, the table, and parts of ingredients. Which color those all are and the way those are lit. “Everything has to come together in a single frame to make you feel hungry.”